The Business of Story
Park Howell has been in advertising for 30 years, has run his own sustainable marketing agency for 20 years, and has been steeped in brand storytelling for the past 10+ years. Based on his proven Story Cycle process, Howell created and teaches the communications curriculum for the Executive Masters of Sustainability Leadership program at Arizona State University to help international executives advance their social initiatives further, faster through the power of story. He is the host of the popular Business of Story podcast, which connects listeners to story artists from around the world to help them craft and tell compelling stories that sell. Howell holds a BA in Communications and Music Composition and Theory from Washington State University. businessofstory.com