Passionate and driven, Holly Elmore is founder & CEO of Elemental Impact, a national non-profit committed to bringing sustainable operating practices to the corporate community. Beginning her career as an auditor and CPA with Arthur Andersen, she worked almost seven years in the corporate arena. Holly’s entrepreneurial spirit emerged when she created Executive Catering & Events, a prominent corporate catering company. Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market.

Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, the premier consumer wine festival in the Southeast; and later as the Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. During her tenure as founder & executive director of the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association, Holly created the Zero Waste Zones program, acquired in 2012 by the National Restaurant Association.

Holly utilizes the extensive business skills developed during her professional path to make a difference through Elemental Impact, now in it’s 6th year of Sustainability in Action. She is author of two Ei Blogs: Zero Waste in Action and The IMPACT, which document the organizations journey and successes. Holly channels her energy and enthusiasm into Ei, spearheading initiatives that benefit the community, the environment, and the bottom-line.